Lifecycle Systems / Technical Marketing

The engineering layer for your lifecycle team.

LightVerde builds the connective tissue between customer data, business logic, lifecycle platforms, and the customer experience your team is trying to ship.

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Braze Iterable Klaviyo HubSpot Shopify APIs AI
Services

Senior technical capacity without another agency machine.

For in-house lifecycle, CRM, growth, and marketing ops teams that know what they want to do, but need someone who can make the systems actually do it.

01 / Technical Rescue

Fix the thing nobody wants to own.

Debugging, remediation, cleanup, QA, and documentation for lifecycle systems that are broken, brittle, or unclear.

  • Liquid and personalization failures
  • Broken data flows or missing attributes
  • Campaign QA and production triage
From $2,500
02 / Custom Builds

Build what the platform cannot do natively.

APIs, webhooks, middleware, data transformations, custom tooling, and AI-assisted workflows for lifecycle teams.

  • Connected Content and external endpoints
  • Shopify, commerce, inventory, and loyalty data
  • Automation and internal tools
From $5,000
03 / Platform Migrations

Move without losing the system underneath.

Migration support across Braze, Iterable, Klaviyo, HubSpot, SFMC, and adjacent data systems.

  • Data and event mapping
  • Journey and logic rebuilds
  • QA, cutover, and launch support
From $6,000 + scope
04 / Embedded Engineering

Technical lifecycle firepower when you need it.

Ongoing build capacity for teams with strategy, roadmap, and campaigns, but not enough implementation bandwidth.

  • Campaign systems and technical production
  • Integration and automation backlog
  • Senior cross-functional problem solving
$5K-$9K / month
How We Help

DATA → LOGIC → PLATFORM → CUSTOMER

Most lifecycle problems are not just campaign problems. They are system problems. LightVerde works across the layers that turn customer information into usable customer experiences.

01 / Data

Find and shape the source.

Customer profiles, commerce events, inventory, loyalty records, warehouse tables, product metadata, internal APIs, and the identifiers that connect them.

02 / Logic

Define what should happen.

Eligibility, fallbacks, timing, personalization rules, audience logic, transformations, routing, edge cases, and QA criteria.

03 / Platform

Make the tools cooperate.

Braze, Iterable, Klaviyo, HubSpot, Shopify, SFMC, webhooks, catalogs, Canvas, flows, APIs, Liquid, scripts, and automation.

04 / Customer

Ship the experience.

Triggered messages, lifecycle journeys, dynamic content, AI-assisted operations, internal tools, and production-ready systems your team can maintain.

Selected Work

Technical marketing work that ships.

Representative LightVerde projects and proof points across lifecycle systems, marketing automation, data, APIs, AI tooling, QA, and implementation.

Braze / Data / Personalization

Dynamic lifecycle content architecture.

Designed the logic and technical path for personalized lifecycle messages powered by external data, platform fields, Liquid, and reliable fallbacks.

Outcome: platform capability extended beyond native setup
AI / QA / Internal Tools

AI-assisted campaign QA and review workflows.

Built tooling concepts that help lifecycle teams inspect campaigns, reduce manual checks, and catch production issues before launch.

Outcome: faster review, cleaner launches
Commerce / APIs / Automation

Commerce data into lifecycle systems.

Mapped how product, inventory, booking, event, and customer data can move from operational systems into lifecycle platforms for triggered customer experiences.

Outcome: marketing ideas translated into buildable systems
APIs Webhooks Liquid Catalogs Customer Data AI Workflows